Madeleine Traiteur (Courtelary)

Madeleine Traiteur, the dream of excellence come true!

It all began in 1997, in the heart of the village of Courtelary. Trained as a saleswoman, but with a passion for cooking, Madeleine had been aspiring to stand on her own two feet for some time. She dreamed of freedom and found a garage which she transformed into a laboratory. Her only equipment is a few pots and pans... and a determination to move the mountains that line the Vallon. Already the call of the open sea. We'll be back.

The Catholic parish placed its first catering order with her: a "complete Chinese fondue" for 12 people. Word of mouth gives him top marks. The high quality of the dishes contributed to its reputation for consistency, seriousness and reliability. Just three years after its launch, Madeleine Traiteur is no longer a dream, it's a reality.

The year is 2000. The small company acquired the building at Grand-Rue 29. It now has a fully-fledged production laboratory as well as a store for butchery products. Success was on the way, and sales grew rapidly.

In 2005-2006, Madeleine Traiteur took another step forward by developing a dedicated events sector. It organizes its first turnkey events. It provides crockery and service personnel. It takes care of decoration. Everything is thought out and organized with the customer's well-being in mind.

The company acquires its letters of nobility. Surrounded by a team of young, dynamic and motivated professionals, Madeleine is increasingly inventive, yet never strays from the principles of traditional craftsmanship. Her aspiration for gastronomic excellence was rewarded in 2008 with a mandate for a top-of-the-range catering service for the watchmaking industry. She has just opened the padded doors of Baselworld.

But crisis looms. Business slowed down in 2009 and 2010. The company was also affected. Like a reed, it bends but never breaks. It avoided any redundancies and took advantage of this period to take another step forward. She develops new products: verrines, bites, brochettes... The focus is on decoration and creativity. There's no hesitation in highlighting silver and gold.

The M.evolution range, luxury catering par excellence, was born. A magnificent 30-page brochure illustrates the approach. The company conquered Basel, as we have seen, and set its sights on the Lake Geneva region and its extraordinary potential.

Without ever renouncing the simple cuisine of its beginnings, which is offered on a daily basis, Madeleine Traiteur has been building on its strengths since 2011: its artisanal expertise, the diversity of its offering and its ability to adapt to any request. Its leitmotiv: made-to-measure.